16: You don’t know what you’ve got ’til it’s gone – Joni Mitchell

I’m writing about one hundred things I’ve learned about being a product manager.

People value something most when they’ve just lost it or come close to doing so.  If your product prevents this happening, you need to save your client this ball-ache by helping them remember how much they value what they have now so that they don’t take it for granted.

Continue reading

{lang: 'en-GB'}

Drowning in documentation? Start swimming – Part 1

Do you spend more time writing documents about your product than actually managing it?

Many companies with a product management function become all caught up in the process, drowning themselves in increasing numbers of documents. These rapidly become overwhelming to manage, contain duplicated detail and ultimately obscure the real goal of product management, namely to create successful products.

Continue reading

{lang: 'en-GB'}

5: The best possible way may not necessarily be the right way

I’m writing about one hundred things I’ve learned about being a product manager.

We product managers are a surprisingly upbeat bunch considering that we seem to spend a good proportion of our time making compromises.  We very rarely get the opportunity to deliver everything we need in a product.

This shouldn’t come as a surprise, however.  We very rarely have truly ultimate say-so on the scope of a project; there’s always someone higher ranking that likes to make their mark on the world.  Similarly, technology has a habit of getting in the way sometimes.  Or pesky compliance issues.  And so on.

Continue reading

{lang: 'en-GB'}

3: Know your subject matter

I’m writing about one hundred things I’ve learned about being a product manager.

So much of being a product manager depends on successfully persuading and influencing others.  Whether you’re presenting your product strategy, presenting a business case to the Board or talking with your customers, you need to demonstrate a good knowledge of your products and market to ensure that you come over as authoritative and credible.  Continue reading

{lang: 'en-GB'}

2: Find problems rather than guess solutions

I’m writing about one hundred things I’ve learned about being a product manager.

We’re product managers.  We’re in charge of the future direction of our products.  But when we start thinking about the requirements for a new product version, I bet we all make the same mistake when deciding what goes in.

Continue reading

{lang: 'en-GB'}